With this new test, Spotify notes that it’s experimenting with taking playlist creation and discovery even further following its successful launches of flagship playlists like Discovery Weekly. The new feature should make it easier it to discover the numerous popular user-generated playlists on the platform. “We’re always testing unique and different listening experiences and programs for our fans, and we’re excited to watch this one unfold.” “Our goal is always to make Spotify the number one destination for the best listening experience, and with this pilot, we’re giving listeners a new way to discover music from fellow fans who are as engaged as they are,” the company said in a blog post about the announcement. Spotify plans to tweak the new feature throughout the testing period. Users in select markets will start to see Featured Curator playlists recommended in-app and on their homepages. The company says the curators it has selected for this feature are music lovers with established followings and popular playlists on Spotify.
The feature is also a way for listeners to discover more music on the platform.
The new feature is part of a limited-time test that is designed to amplify the playlists that users create on Spotify. Spotify is testing a new “Featured Curators” feature that promotes popular user playlists alongside its official Spotify playlists, the company announced on Monday.
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